How Do You Welcome New Customers?

Blogging for BusinessHow do you welcome your new customers?  When they join your family do you simply sign a purchase agreement and fulfill your obligations or do you strive to create something more?

Do you aim to build long-term mutually beneficial relationships with all of your clients?  Of course you do!  How do you make that expectation clear and pave the path towards achieving this goal.

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How to Make Facebook Ads Work for You

Facebook ads

Social media has become one of the most effective venues to market products and services.  Due to the ability for companies to create more effective marketing campaigns by targeting their precise audiences, companies can dramatically increase revenues while maintaining, and often times, reducing costs.


Facebook Ads

Facebook has grown to be the largest social networking site in the world.  As of May 2013, data showed that there are a breathtaking 1.11 billion monthly active users and an unbelievable 665 million active users on any given day.  Combine the number of active users with the ability to target users based upon their demographics and you’ve got an opportunity that no company can afford to pass up or they’ll be foregoing opportunities for increased revenue on the table for their competitors to take advantage of.

The best thing about Facebook ads is that, despite how powerful and effective it is as a marketing channel, it is incredibly simple to setup and delivers targeted marketing at a fraction of the cost of its’ competitors.

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Why small businesses need more than just a website?

small business websitesWhile a website is vital to the long term success of any business, it’s not of much use if it’s not generating targeted traffic and converting valuable leads into customers.

Why can small businesses no longer just get by with a website?  A website on its own won’t create customers, it needs to attract visitors!  Furthermore, these visitors must be potential customers.  If you own a comedy club in Ottawa, and the majority of your traffic is from the US, you can be certain that it’s not generating you additional customers.  Even worse, if it’s not generating traffic at all then it serves no purpose whatsoever.

“A website without traffic is like a business without roads to get to it”
– Brent Mondoux, CEO of N-VisionIT Interactive Continue reading

Social media superhero saves businesses with top-secret strategy

N-VisionIT Interactive SM2 social media superhero.

N-VisionIT Interactive SM2 social media superhero.

Ottawa, ON, Aug. 21, 2012 – Deep beneath the streets of Canada’s capital lives a superhero who catapults brands into the Internet and saves businesses from the perils of poor social media marketing.  His name is N-VisionIT Interactive CEO Brent Mondoux. His superpower? A top-secret strategy known to agents as SM2 – social media superhero methodology.

Mondoux invented the revolutionary SM2 so businesses could arm themselves with a new weapon in the fight to increase website traffic and sales. SM2  helps businesses build loyal, authentic communities using long-term, customized social media strategies.

“It’s not just how to use social media. It’s how to use it well, today and over time, as your business changes and as technology evolves,” said Mondoux, whose company has created websites, mobile applications and social media strategies for clients around the world, including government agencies and Fortune 500 companies.

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Are coupon sites good for small business owners?

GroupOn coupon sitesToday I’m going to cover a topic that small business owners ask me almost on a daily basis.  If you’ve done a quick search online, you’ll quickly discover that opinions are all over the map, ranging from celebratory at one end of the spectrum all the way to demonization at the other end.

So then, what’s the truth?  Well, to add to the confusion, they both are!  Running a daily coupon shouldn’t be a split second decision and you need to understand both the pros and the cons of making this commitment.  Yes, you heard that right.  Running a coupon is a commitment… it’s a commitment to your company, your employees and your customers in a huge way.

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Using Pinterest to Grow Your Small Business

PinterestA few months ago, barely anyone even heard about Pinterest.  Today, however, a very different picture has been painted.  With a staggering growth of 261.6% in the last 3 months, Pinterest has been taking the social media nation by storm!

Having already reached 2.2 million daily active users and gaining the coveted rank of being the 59th most visited website in the world (16th most visited in the US), there are already rumors of Pinterest being considered as an acquisition target of social media industry leaders, Facebook and Twitter.  Think the growth is about to wane?  Actually, it’s the opposite… now that the site is getting to be known, it’s growth is about to explode at an exponential rate that hasn’t yet been witnessed to date!

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A Dozen Tips About Using Twitter Effectively to Gain Customers and Increase Profits

Twitter

This week I thought I’d put together a few tips for users who are trying to learn to effectively use Twitter in order to engage an audience and create new connections.

The most common reason that Twitter isn’t working for many companies is because they simply haven’t taken the time to learn how to use it effectively.

I’ve put together a brief list of the best tips that will help get you on your way to successfully leveraging the power of Twitter in your social media marketing efforts.  What’re you waiting for?  Let’s get started and start creating some real buzz around your brand!

Here are the tips:

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What’s an Internet presence? If you said ‘website’ you’re so 2000!

I’ve been having a lot of discussions about what an Internet presence encompasses.  Only a few years ago this conversation would have been brief, discussing primarily website presence, but today an Internet presence has dramatically evolved into much more!  Today Internet presences aren’t centralized around just a website.  While a website is an absolutely essential aspect, other presences have also become vital in ensuring an edge amongst competitors.  Chances are if you’re not there, your competitors are and they’re gaining business from potential customers that don’t even know you exist.  This is almost like if you were a farmer trying to sell your fruit and vegetables on a side street when there’s a huge farmer’s market around the corner.  Quite simply… by not using common sense you are missing out and helping your competitors to get rich while you accept the status quo!    Aspects of an Internet Presence

Internet website acronyms and abbreviations

 Internet website acronyms and abbreviations After years of discussions with thousands of business owners, I’ve come to the realization that there’s no single location to find clear, concise and non-technical descriptions of keywords related to our industry.  For this reason, I’ve decided to create a list of acronyms and abbreviations used when describing projects related to Internet presences on all mediums – web, mobile and social media.

Because technology evolves so quickly I will be adding to this on an ongoing basis so that hopefully it can remain a helpful and useful resource for our leads, clients and any website visitors that may come across this.   If there are acronyms or abbreviations that you feel are too technical and require a more simplified description, or if you feel I’ve missed one that should be added to the list, please leave a comment.

Please feel free to bookmark this resource and refer to it on an as-needed basis.

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Social Media Marketing – Is it Important?

Still today, everywhere I turn I hear many business owners and executives debating whether or not they should jump into social media.  In many cases, key decision makers fabricate a couple of excuses as to why it’s still not time yet and then move on to other matters.  Ironically, by procrastinating they don’t even realize that they’re sacrificing taking their business to the next level in not just one, but several areas of their business.
Take a quick look online, I’m willing to bet that approximately half of your competitors have already started to leverage social media, and once they gain their momentum and have a solid understanding of how to use it, it’s going to be more challenging for you to continue to operate your business with the same profitable and competitive margins that you’ve enjoyed to date.  The sacrifices are diverse and impact every area of their business.  Social media reduces advertising costs, increases advertising effectiveness, dramatically improves customer service levels, increases executive awareness with respect to their products and services and how their customers interact with them… and there’s more!