Tag Archives: twitter

Feb 6 2012

A Dozen Tips About Using Twitter Effectively to Gain Customers and Increase Profits

Twitter

This week I thought I’d put together a few tips for users who are trying to learn to effectively use Twitter in order to engage an audience and create new connections.

The most common reason that Twitter isn’t working for many companies is because they simply haven’t taken the time to learn how to use it effectively.

I’ve put together a brief list of the best tips that will help get you on your way to successfully leveraging the power of Twitter in your social media marketing efforts.  What’re you waiting for?  Let’s get started and start creating some real buzz around your brand!

Here are the tips:

Continue reading →

Jan 19 2012

Internet website acronyms and abbreviations

 Internet website acronyms and abbreviations After years of discussions with thousands of business owners, I’ve come to the realization that there’s no single location to find clear, concise and non-technical descriptions of keywords related to our industry.  For this reason, I’ve decided to create a list of acronyms and abbreviations used when describing projects related to Internet presences on all mediums – web, mobile and social media.

Because technology evolves so quickly I will be adding to this on an ongoing basis so that hopefully it can remain a helpful and useful resource for our leads, clients and any website visitors that may come across this.   If there are acronyms or abbreviations that you feel are too technical and require a more simplified description, or if you feel I’ve missed one that should be added to the list, please leave a comment.

Please feel free to bookmark this resource and refer to it on an as-needed basis.

Continue reading →

Dec 13 2011

Social Media Marketing – Is it Important?

Still today, everywhere I turn I hear many business owners and executives debating whether or not they should jump into social media.  In many cases, key decision makers fabricate a couple of excuses as to why it’s still not time yet and then move on to other matters.  Ironically, by procrastinating they don’t even realize that they’re sacrificing taking their business to the next level in not just one, but several areas of their business.
Take a quick look online, I’m willing to bet that approximately half of your competitors have already started to leverage social media, and once they gain their momentum and have a solid understanding of how to use it, it’s going to be more challenging for you to continue to operate your business with the same profitable and competitive margins that you’ve enjoyed to date.  The sacrifices are diverse and impact every area of their business.  Social media reduces advertising costs, increases advertising effectiveness, dramatically improves customer service levels, increases executive awareness with respect to their products and services and how their customers interact with them… and there’s more!