How do you welcome your new customers? When they join your family do you simply sign a purchase agreement and fulfill your obligations or do you strive to create something more?
Do you aim to build long-term mutually beneficial relationships with all of your clients? Of course you do! How do you make that expectation clear and pave the path towards achieving this goal.
In the past several months, I’ve noticed a dramatic shift in the ranking of hundreds of companies on most search engines. Unfortunately, consequentially, I’ve also suffered temporary hearing impairment as a result of business owners’ alarm bells going off at decibel levels not previously witnessed to date. Why is that?
Quite simply, the Internet has become a critical medium for the generation of revenue for many companies. Many of these companies rely heavily on the revenues generated from their organic traffic, or unpaid search results. The result of losing even a few positions in rank, often times is the difference between a business that is thriving and a business that is bleeding. Unfortunately, it doesn’t take much to shift the tide, and the difference between a few placements could easily result in the loss of 70-90% of a companies’ targeted traffic. Think about how you use a search engine. Most individuals open the first 3-5 links that catch their eye and within a minute they’ve narrowed down their potential customer list to 2 or 3 options at most. If your website is not one of the links that catches their eye, then you don’t even have a chance to make a sale…. zero percent!!! That’s horrible odds!
by Brent Mondoux, CEO, N-VisionIT Interactive. Published by the Ottawa Chamber of Commerce.
Which pages on your website get the most traffic? How about the least? Which page has the highest drop off rates? How much of your traffic is coming from mobile devices? If you don’t know the answers to any of these questions, you’re not alone…
The reality is that more than 99% of businesses that have an Internet presence haven’t the slightest clue what’s working and what isn’t in terms of attracting and converting leads into customers, nor do they even know if it’s being viewed by a device that can navigate it properly! How to say this nicely… sorry I can’t find a way… this is simply ludicrous!
While a website is vital to the long term success of any business, it’s not of much use if it’s not generating targeted traffic and converting valuable leads into customers.
Why can small businesses no longer just get by with a website? A website on its own won’t create customers, it needs to attract visitors! Furthermore, these visitors must be potential customers. If you own a comedy club in Ottawa, and the majority of your traffic is from the US, you can be certain that it’s not generating you additional customers. Even worse, if it’s not generating traffic at all then it serves no purpose whatsoever.
“A website without traffic is like a business without roads to get to it”
– Brent Mondoux, CEO of N-VisionIT Interactive Continue reading
by Brent Mondoux, CEO, N-VisionIT Interactive. Published by the Ottawa Chamber of Commerce.
Social media continues to evolve at breathtaking paces. It’s becoming increasingly challenging for business professionals to decipher which endeavours reap rewards and which merely consume unnecessary time and energy. With so many quick and easy social media options at our fingertips, many businesses are underestimating the importance of blogging.
A few months ago, barely anyone even heard about Pinterest. Today, however, a very different picture has been painted. With a staggering growth of 261.6% in the last 3 months, Pinterest has been taking the social media nation by storm!
Having already reached 2.2 million daily active users and gaining the coveted rank of being the 59th most visited website in the world (16th most visited in the US), there are already rumors of Pinterest being considered as an acquisition target of social media industry leaders, Facebook and Twitter. Think the growth is about to wane? Actually, it’s the opposite… now that the site is getting to be known, it’s growth is about to explode at an exponential rate that hasn’t yet been witnessed to date!
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After years of discussions with thousands of business owners, I’ve come to the realization that there’s no single location to find clear, concise and non-technical descriptions of keywords related to our industry. For this reason, I’ve decided to create a list of acronyms and abbreviations used when describing projects related to Internet presences on all mediums – web, mobile and social media. |
Because technology evolves so quickly I will be adding to this on an ongoing basis so that hopefully it can remain a helpful and useful resource for our leads, clients and any website visitors that may come across this. If there are acronyms or abbreviations that you feel are too technical and require a more simplified description, or if you feel I’ve missed one that should be added to the list, please leave a comment.
Please feel free to bookmark this resource and refer to it on an as-needed basis.
You’ve decided to take the leap, the daring yet completely sensible move to launch a website for your business. You know that an online presence is vital to the success of your business. After all, in practically all cases, online presences have become the primary method with which potential customers are introduced to businesses. In the last week you’ve even used the Internet to research day cares, televisions and organic food suppliers in the area and made purchases as a result of that research.
You’ve hired the right team and ensured that your online presence is better in every way to that of your competitors, because you cleverly realize how vital it is to stand out. Thinking about how you shop online, you realize each time you perform research, it feels like a speed dating session whereby you, like the majority of others, quickly browse 5-10 websites and within mere minutes have narrowed down your potential supplier to one or two options. A combination of first impressions and your own personal priorities have been the criteria in which you’ve narrowed your choice.
So you’ve got the most visually appealing website that’s the easiest to use in your industry and your products and services are among the highest quality. Your prices are even amongst the lowest… everything is going for you! You’ve even ensured that your website has been optimized for indexing by search engines (if you don’t know what this is, please read this article next: What Most Search Engine Optimization “Experts” Won’t Tell You). But… there are no customers! Why?
Having been in business for over a dozen years, I’ve witnessed a lot of different situations when it comes to website presences. With a little over 900 professional consultations under my belt, I’m over 90% of my way to having helped 1,000 companies to increase their profits, reduce their costs and grow their businesses beyond their wildest dreams! Sports stars would get an award for that, they get prominently featured in the Hall of Fame, all I’ll ask for is a hug from each one of my clients when I reach that goal, afterall, it’s knowing that I’m helping their businesses grow that makes it so rewarding.
Most times when I start a consultation, my client will ask me for the “quick fix”. Despite being taught over and over again, learning the lesson the difficult way that there are is such thing as quick fix, it’s amazing that people are still looking for that elusive gem, the one that’s going to change their business overnight… but it never happens!
Today I’d like to show you why fixing a website is never just as simple as a “quick fix”. In order to show you why this is the case, I’m going to walk you through a scenario. Now it’s important for you to visualize this so that you can truly understand what I’m talking about:
