While a website is vital to the long term success of any business, it’s not of much use if it’s not generating targeted traffic and converting valuable leads into customers.
Why can small businesses no longer just get by with a website? A website on its own won’t create customers, it needs to attract visitors! Furthermore, these visitors must be potential customers. If you own a comedy club in Ottawa, and the majority of your traffic is from the US, you can be certain that it’s not generating you additional customers. Even worse, if it’s not generating traffic at all then it serves no purpose whatsoever.
“A website without traffic is like a business without roads to get to it”
– Brent Mondoux, CEO of N-VisionIT Interactive Continue reading