Why small businesses need more than just a website?

small business websitesWhile a website is vital to the long term success of any business, it’s not of much use if it’s not generating targeted traffic and converting valuable leads into customers.

Why can small businesses no longer just get by with a website?  A website on its own won’t create customers, it needs to attract visitors!  Furthermore, these visitors must be potential customers.  If you own a comedy club in Ottawa, and the majority of your traffic is from the US, you can be certain that it’s not generating you additional customers.  Even worse, if it’s not generating traffic at all then it serves no purpose whatsoever.

“A website without traffic is like a business without roads to get to it”
– Brent Mondoux, CEO of N-VisionIT Interactive Continue reading

Social media superhero saves businesses with top-secret strategy

N-VisionIT Interactive SM2 social media superhero.

N-VisionIT Interactive SM2 social media superhero.

Ottawa, ON, Aug. 21, 2012 – Deep beneath the streets of Canada’s capital lives a superhero who catapults brands into the Internet and saves businesses from the perils of poor social media marketing.  His name is N-VisionIT Interactive CEO Brent Mondoux. His superpower? A top-secret strategy known to agents as SM2 – social media superhero methodology.

Mondoux invented the revolutionary SM2 so businesses could arm themselves with a new weapon in the fight to increase website traffic and sales. SM2  helps businesses build loyal, authentic communities using long-term, customized social media strategies.

“It’s not just how to use social media. It’s how to use it well, today and over time, as your business changes and as technology evolves,” said Mondoux, whose company has created websites, mobile applications and social media strategies for clients around the world, including government agencies and Fortune 500 companies.

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Are coupon sites good for small business owners?

GroupOn coupon sitesToday I’m going to cover a topic that small business owners ask me almost on a daily basis.  If you’ve done a quick search online, you’ll quickly discover that opinions are all over the map, ranging from celebratory at one end of the spectrum all the way to demonization at the other end.

So then, what’s the truth?  Well, to add to the confusion, they both are!  Running a daily coupon shouldn’t be a split second decision and you need to understand both the pros and the cons of making this commitment.  Yes, you heard that right.  Running a coupon is a commitment… it’s a commitment to your company, your employees and your customers in a huge way.

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Using Pinterest to Grow Your Small Business

PinterestA few months ago, barely anyone even heard about Pinterest.  Today, however, a very different picture has been painted.  With a staggering growth of 261.6% in the last 3 months, Pinterest has been taking the social media nation by storm!

Having already reached 2.2 million daily active users and gaining the coveted rank of being the 59th most visited website in the world (16th most visited in the US), there are already rumors of Pinterest being considered as an acquisition target of social media industry leaders, Facebook and Twitter.  Think the growth is about to wane?  Actually, it’s the opposite… now that the site is getting to be known, it’s growth is about to explode at an exponential rate that hasn’t yet been witnessed to date!

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A Dozen Tips About Using Twitter Effectively to Gain Customers and Increase Profits

Twitter

This week I thought I’d put together a few tips for users who are trying to learn to effectively use Twitter in order to engage an audience and create new connections.

The most common reason that Twitter isn’t working for many companies is because they simply haven’t taken the time to learn how to use it effectively.

I’ve put together a brief list of the best tips that will help get you on your way to successfully leveraging the power of Twitter in your social media marketing efforts.  What’re you waiting for?  Let’s get started and start creating some real buzz around your brand!

Here are the tips:

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What’s an Internet presence? If you said ‘website’ you’re so 2000!

I’ve been having a lot of discussions about what an Internet presence encompasses.  Only a few years ago this conversation would have been brief, discussing primarily website presence, but today an Internet presence has dramatically evolved into much more!  Today Internet presences aren’t centralized around just a website.  While a website is an absolutely essential aspect, other presences have also become vital in ensuring an edge amongst competitors.  Chances are if you’re not there, your competitors are and they’re gaining business from potential customers that don’t even know you exist.  This is almost like if you were a farmer trying to sell your fruit and vegetables on a side street when there’s a huge farmer’s market around the corner.  Quite simply… by not using common sense you are missing out and helping your competitors to get rich while you accept the status quo!    Aspects of an Internet Presence