Social media has become one of the most effective venues to market products and services. Due to the ability for companies to create more effective marketing campaigns by targeting their precise audiences, companies can dramatically increase revenues while maintaining, and often times, reducing costs.
Facebook has grown to be the largest social networking site in the world. As of May 2013, data showed that there are a breathtaking 1.11 billion monthly active users and an unbelievable 665 million active users on any given day. Combine the number of active users with the ability to target users based upon their demographics and you’ve got an opportunity that no company can afford to pass up or they’ll be foregoing opportunities for increased revenue on the table for their competitors to take advantage of.
The best thing about Facebook ads is that, despite how powerful and effective it is as a marketing channel, it is incredibly simple to setup and delivers targeted marketing at a fraction of the cost of its’ competitors.