Many of these businesses started out with brick and mortar locations and have since closed their physical presences as a result of higher revenues and profit margins from their online sales. Unfortunately, many other businesses started to execute our mutually created game plan and then got busy and put it on the side burner.
What’s the result? Their ability to grow their business, stay ahead of their competitors and truly reap the rewards of their competitive advantages has not yet been realized. Ironically, many of these companies should be sitting in a far better situation today than they are, but, they continue to struggle because they’ve got caught up in the day-to-day operation of their business and put aside the most important activity that’s vital to any company’s long-term success – following a game plan. We’ve all heard the old adage, when you fail to plan, you plan to fail.
After years of discussions with thousands of business owners, I’ve come to the realization that there’s no single location to find clear, concise and non-technical descriptions of keywords related to our industry. For this reason, I’ve decided to create a list of acronyms and abbreviations used when describing projects related to Internet presences on all mediums – web, mobile and social media.
Because technology evolves so quickly I will be adding to this on an ongoing basis so that hopefully it can remain a helpful and useful resource for our leads, clients and any website visitors that may come across this. If there are acronyms or abbreviations that you feel are too technical and require a more simplified description, or if you feel I’ve missed one that should be added to the list, please leave a comment.
Please feel free to bookmark this resource and refer to it on an as-needed basis.
Happy New Year! I hope that everyone had a wonderful holiday season and is ready to make 2012 their best year yet!
Over the holidays I had a couple of challenging situations with companies contacting me to help with emergencies. Ironically, these emergencies could have likely been prevented had some cautionary steps been taken to prevent them from occurring in the first place.
These emergencies occurred because these individuals simply chose their suppliers based upon price alone. These suppliers both were new in their own respective industries, smaller companies with very few testimonials and mixed online reviews. A quick review of the quality of their products revealed several clues that they were most likely not very experienced in their respective industries.
If you were ever to require an emergency operation, and have the option of two potential surgeons; one that has performed a dozen operations with a 50% success rate versus one that has performed a thousand operations with a 95.3% success rate but costs marginally more, which one would you choose? Now that you’ve answered this question, think about why you’re willing to take so much more risk with the success of your business? Is it simply because it’s your company’s life on the line and not your own?
The other day I was having a talk with a colleague that I had lost contact with over the past few years. It was a wonderful time to catch up, right before Christmas and to remember all of the fun and exciting projects we’ve done together over the past several years. He confided in me that in 2012 he would be leaving Sony to start his own online presence, an entrepreneurial dream that he’s held closely to his heart for several years and he asked me what recommendations I could provide him to help him ensure success, after all he was nervous, all the risk was standing on his shoulders. At the same time it was delightful to literally feel the passion in his voice and the anticipation of the rewards he could earn as a result of his hard work. Well after that discussion, I decided that it would be valuable to share with everyone my thoughts on what are the most important aspects of ensuring online success. I hope that you enjoy this read and it opens your eyes to something you hadn’t previously considered. If it helps you or your business to improve even marginally then I’ve accomplished my goals, after all successful businesses are built by one small accomplishment after another. Please note that my advice is assuming that you’ve already done your homework – business plan, competitive analysis, SWOT analysis, etc. and determined that your products and services are competitively viable in the industry. Now, assuming this, let’s get started…