Still today, everywhere I turn I hear many business owners and executives debating whether or not they should jump into social media.  In many cases, key decision makers fabricate a couple of excuses as to why it’s still not time yet and then move on to other matters.  Ironically, by procrastinating they don’t even realize that they’re sacrificing taking their business to the next level in not just one, but several areas of their business.

Take a quick look online, I’m willing to bet that approximately half of your competitors have already started to leverage social media, and once they gain their momentum and have a solid understanding of how to use it, it’s going to be more challenging for you to continue to operate your business with the same profitable and competitive margins that you’ve enjoyed to date.  The sacrifices are diverse and impact every area of their business.  Social media reduces advertising costs, increases advertising effectiveness, dramatically improves customer service levels, increases executive awareness with respect to their products and services and how their customers interact with them… and there’s more!

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