I can’t even count how many times I’ve been asked the simple question “Why does my small business need a website?”  Ironically, it’s a simple question to answer and it’s one of those types of questions that is most effectively answered with another question: “How do you choose which companies you do business with?”

After an individual answers this question, I encourage them to perform an exercise.  This exercise can be performed any time, any place but best done where they typically make decisions of this type.  I ask them to setup a camcorder and record the entire exercise so that we can review it together.

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