What’s an Internet presence? If you said ‘website’ you’re so 2000!

I’ve been having a lot of discussions about what an Internet presence encompasses.  Only a few years ago this conversation would have been brief, discussing primarily website presence, but today an Internet presence has dramatically evolved into much more!  Today Internet presences aren’t centralized around just a website.  While a website is an absolutely essential aspect, other presences have also become vital in ensuring an edge amongst competitors.  Chances are if you’re not there, your competitors are and they’re gaining business from potential customers that don’t even know you exist.  This is almost like if you were a farmer trying to sell your fruit and vegetables on a side street when there’s a huge farmer’s market around the corner.  Quite simply… by not using common sense you are missing out and helping your competitors to get rich while you accept the status quo!    Aspects of an Internet Presence
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Internet website acronyms and abbreviations

 Internet website acronyms and abbreviations After years of discussions with thousands of business owners, I’ve come to the realization that there’s no single location to find clear, concise and non-technical descriptions of keywords related to our industry.  For this reason, I’ve decided to create a list of acronyms and abbreviations used when describing projects related to Internet presences on all mediums – web, mobile and social media.

Because technology evolves so quickly I will be adding to this on an ongoing basis so that hopefully it can remain a helpful and useful resource for our leads, clients and any website visitors that may come across this.   If there are acronyms or abbreviations that you feel are too technical and require a more simplified description, or if you feel I’ve missed one that should be added to the list, please leave a comment.

Please feel free to bookmark this resource and refer to it on an as-needed basis.

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The Significance of Mobile Websites in the Not-So-Distant Future

Within the next 3 years, there will be a dramatic shift of perception as to what encompasses an Internet presence.  While today more than 90% of websites aren’t optimized for viewing on the majority of mobile devices, almost 75% of residents in North America perform research and make decisions daily by viewing a website on their mobile device!  That’s over 260 million individuals in North America making decisions each and every day!  What’s that? Inflated numbers you say? Before you use the “ignore the truth so that I can procrastinate longer” card, just stop and think about it for a minute.  How many family members, friends and colleagues do you see each and every day?  Now, ask yourself this one very important and revealing question – where does their hand end and their phone begin?  You can’t remember… can you?  They’ve been holding their phone so long that there’s no longer a visual disparity between their phone and their hand anymore is there?  In fact if they put their phone down for a few minutes, you’d likely feel awkward, almost as if they were walking around naked, wouldn’t you?  Alternately, you can just check out the statistics reported by reputable companies, I’ve cited references below.  All jokes aside… it’s about to get worse!

Over 70% of the world’s population now have a mobile phone, that’s over 5 billion mobile subscribers1, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books! Now that’s a pretty crazy statistic!

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