Do you aim to build long-term mutually beneficial relationships with all of your clients? Of course you do! How do you make that expectation clear and pave the path towards achieving this goal.
|I’d like to talk about a topic that most people avoid. It’s a taboo topic because most business owners are typically positive, upbeat individuals who tend to avoid the negative. Heaven forbid that any pessimism ever shadow the company! But… is it pessimism to admit one’s weaknesses? Absolutely not! So long as once the weaknesses are identified, the beholder of said information approaches these weaknesses with positivity and puts into place a plan to eliminate them.|
So then, when talking about websites, how do we find our weaknesses and more importantly what do we do to fix them?
In the past several months, I’ve noticed a dramatic shift in the ranking of hundreds of companies on most search engines. Unfortunately, consequentially, I’ve also suffered temporary hearing impairment as a result of business owners’ alarm bells going off at decibel levels not previously witnessed to date. Why is that?
Quite simply, the Internet has become a critical medium for the generation of revenue for many companies. Many of these companies rely heavily on the revenues generated from their organic traffic, or unpaid search results. The result of losing even a few positions in rank, often times is the difference between a business that is thriving and a business that is bleeding. Unfortunately, it doesn’t take much to shift the tide, and the difference between a few placements could easily result in the loss of 70-90% of a companies’ targeted traffic. Think about how you use a search engine. Most individuals open the first 3-5 links that catch their eye and within a minute they’ve narrowed down their potential customer list to 2 or 3 options at most. If your website is not one of the links that catches their eye, then you don’t even have a chance to make a sale…. zero percent!!! That’s horrible odds!
Ottawa, ON, Aug. 21, 2012 – Deep beneath the streets of Canada’s capital lives a superhero who catapults brands into the Internet and saves businesses from the perils of poor social media marketing. His name is N-VisionIT Interactive CEO Brent Mondoux. His superpower? A top-secret strategy known to agents as SM2 – social media superhero methodology.
Mondoux invented the revolutionary SM2 so businesses could arm themselves with a new weapon in the fight to increase website traffic and sales. SM2 helps businesses build loyal, authentic communities using long-term, customized social media strategies.
“It’s not just how to use social media. It’s how to use it well, today and over time, as your business changes and as technology evolves,” said Mondoux, whose company has created websites, mobile applications and social media strategies for clients around the world, including government agencies and Fortune 500 companies.
A few months ago, barely anyone even heard about Pinterest. Today, however, a very different picture has been painted. With a staggering growth of 261.6% in the last 3 months, Pinterest has been taking the social media nation by storm!
Having already reached 2.2 million daily active users and gaining the coveted rank of being the 59th most visited website in the world (16th most visited in the US), there are already rumors of Pinterest being considered as an acquisition target of social media industry leaders, Facebook and Twitter. Think the growth is about to wane? Actually, it’s the opposite… now that the site is getting to be known, it’s growth is about to explode at an exponential rate that hasn’t yet been witnessed to date!
Everywhere you turn, there’s another individual that’s touting the same old expression “Content is King”. If you’re in an industry that works with publishing in one way or another, you probably hear this almost as many times each day than the number of spam messages you receive! But what does it really mean?
I’ve witnessed hundreds of companies massaging this expression to fit whatever message they’re trying to convey. The term is used so frequently because it creates a sense of authenticity for whatever words follow. The fact of the matter however is that the words itself means very little without further explanation.
This week I thought I’d put together a few tips for users who are trying to learn to effectively use Twitter in order to engage an audience and create new connections.
The most common reason that Twitter isn’t working for many companies is because they simply haven’t taken the time to learn how to use it effectively.
I’ve put together a brief list of the best tips that will help get you on your way to successfully leveraging the power of Twitter in your social media marketing efforts. What’re you waiting for? Let’s get started and start creating some real buzz around your brand!
Here are the tips:
Welcome to the third of a 4-part series that will focus on the dimensions of a successful website. Today I’ll be addressing the topic of organization. I’ve had tremendous positive response to this series already receiving dozens of emails, comments and inbound links from all over the Internet so clearly I’m hitting on a valuable topic that many business owners understand the importance of leveraging the Internet as an important ingredient in gaining and maintaining a competitive advantage in what many would refer to as the new economy, one that is significantly more volatile than historically.
Before I get into the topic I’d like to re-iterate what I consider to be a successful website.
Welcome to the second of a 4-part series that will focus on the dimensions of a successful website. Today I’ll be addressing the topic of design, but, before I do, I’d like to thank all of my readers for their comments, emails and phone calls over the last few weeks. I never thought that only a month into creating my blog I would have more than 2,000 views and several dozen emails and calls. I am truly blessed to be able to help so many wonderful businesses take their success to the next level! It’s a privilege to make a difference one valuable customer at a time.
Before I get into the topic I’d like to re-iterate what I consider to be a successful website. To me, a successful site is one that accomplishes all of the following goals consistently on an ongoing basis.