Five ways to identify weaknesses in your website and how to fix them

I’d like to talk about a topic that most people avoid.  It’s a taboo topic because most business owners are typically positive, upbeat individuals who tend to avoid the negative.  Heaven forbid that any pessimism ever shadow the company!  But… is it pessimism to admit one’s weaknesses?  Absolutely not!  So long as once the weaknesses are identified, the beholder of said information approaches these weaknesses with positivity and puts into place a plan to eliminate them.

 Identifying weaknesses in your website

So then, when talking about websites, how do we find our weaknesses and more importantly what do we do to fix them?

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What’s an Internet presence? If you said ‘website’ you’re so 2000!

I’ve been having a lot of discussions about what an Internet presence encompasses.  Only a few years ago this conversation would have been brief, discussing primarily website presence, but today an Internet presence has dramatically evolved into much more!  Today Internet presences aren’t centralized around just a website.  While a website is an absolutely essential aspect, other presences have also become vital in ensuring an edge amongst competitors.  Chances are if you’re not there, your competitors are and they’re gaining business from potential customers that don’t even know you exist.  This is almost like if you were a farmer trying to sell your fruit and vegetables on a side street when there’s a huge farmer’s market around the corner.  Quite simply… by not using common sense you are missing out and helping your competitors to get rich while you accept the status quo!    Aspects of an Internet Presence