Do you aim to build long-term mutually beneficial relationships with all of your clients? Of course you do! How do you make that expectation clear and pave the path towards achieving this goal.
|I’d like to talk about a topic that most people avoid. It’s a taboo topic because most business owners are typically positive, upbeat individuals who tend to avoid the negative. Heaven forbid that any pessimism ever shadow the company! But… is it pessimism to admit one’s weaknesses? Absolutely not! So long as once the weaknesses are identified, the beholder of said information approaches these weaknesses with positivity and puts into place a plan to eliminate them.|
So then, when talking about websites, how do we find our weaknesses and more importantly what do we do to fix them?
In the past several months, I’ve noticed a dramatic shift in the ranking of hundreds of companies on most search engines. Unfortunately, consequentially, I’ve also suffered temporary hearing impairment as a result of business owners’ alarm bells going off at decibel levels not previously witnessed to date. Why is that?
Quite simply, the Internet has become a critical medium for the generation of revenue for many companies. Many of these companies rely heavily on the revenues generated from their organic traffic, or unpaid search results. The result of losing even a few positions in rank, often times is the difference between a business that is thriving and a business that is bleeding. Unfortunately, it doesn’t take much to shift the tide, and the difference between a few placements could easily result in the loss of 70-90% of a companies’ targeted traffic. Think about how you use a search engine. Most individuals open the first 3-5 links that catch their eye and within a minute they’ve narrowed down their potential customer list to 2 or 3 options at most. If your website is not one of the links that catches their eye, then you don’t even have a chance to make a sale…. zero percent!!! That’s horrible odds!
Ottawa, ON, Aug. 21, 2012 – Deep beneath the streets of Canada’s capital lives a superhero who catapults brands into the Internet and saves businesses from the perils of poor social media marketing. His name is N-VisionIT Interactive CEO Brent Mondoux. His superpower? A top-secret strategy known to agents as SM2 – social media superhero methodology.
Mondoux invented the revolutionary SM2 so businesses could arm themselves with a new weapon in the fight to increase website traffic and sales. SM2 helps businesses build loyal, authentic communities using long-term, customized social media strategies.
“It’s not just how to use social media. It’s how to use it well, today and over time, as your business changes and as technology evolves,” said Mondoux, whose company has created websites, mobile applications and social media strategies for clients around the world, including government agencies and Fortune 500 companies.
Today I’m going to cover a topic that small business owners ask me almost on a daily basis. If you’ve done a quick search online, you’ll quickly discover that opinions are all over the map, ranging from celebratory at one end of the spectrum all the way to demonization at the other end.
So then, what’s the truth? Well, to add to the confusion, they both are! Running a daily coupon shouldn’t be a split second decision and you need to understand both the pros and the cons of making this commitment. Yes, you heard that right. Running a coupon is a commitment… it’s a commitment to your company, your employees and your customers in a huge way.
Everywhere you turn, there’s another individual that’s touting the same old expression “Content is King”. If you’re in an industry that works with publishing in one way or another, you probably hear this almost as many times each day than the number of spam messages you receive! But what does it really mean?
I’ve witnessed hundreds of companies massaging this expression to fit whatever message they’re trying to convey. The term is used so frequently because it creates a sense of authenticity for whatever words follow. The fact of the matter however is that the words itself means very little without further explanation.
Welcome to the last of the 4-part series that focuses on the dimensions of a successful website. Congratulations, you’ve made it through all four parts and can pat yourself on the back because clearly you’re dedicated to ensuring the success of your website! Last in this series, but not least, I’ll be addressing functionality.
Welcome to the third of a 4-part series that will focus on the dimensions of a successful website. Today I’ll be addressing the topic of organization. I’ve had tremendous positive response to this series already receiving dozens of emails, comments and inbound links from all over the Internet so clearly I’m hitting on a valuable topic that many business owners understand the importance of leveraging the Internet as an important ingredient in gaining and maintaining a competitive advantage in what many would refer to as the new economy, one that is significantly more volatile than historically.
Before I get into the topic I’d like to re-iterate what I consider to be a successful website.
Welcome to the second of a 4-part series that will focus on the dimensions of a successful website. Today I’ll be addressing the topic of design, but, before I do, I’d like to thank all of my readers for their comments, emails and phone calls over the last few weeks. I never thought that only a month into creating my blog I would have more than 2,000 views and several dozen emails and calls. I am truly blessed to be able to help so many wonderful businesses take their success to the next level! It’s a privilege to make a difference one valuable customer at a time.
Before I get into the topic I’d like to re-iterate what I consider to be a successful website. To me, a successful site is one that accomplishes all of the following goals consistently on an ongoing basis.
Welcome to the first a 4-part series that will focus on the aspects of a successful website. Today I’ll be addressing the topic of content.
Before I get into the topic I’d like to address what I consider to be a successful website. To me, a successful site is one that accomplishes all of the following goals consistently on an ongoing basis.
- Revenue generated by the website (directly or indirectly) exceeds the expenses of operating the website.
- Positive cashflow (revenue minus expense) is growing year over year at least 15% (please note: this doesn’t sound like a lot but due to the power of compounding, your profits will triple over 9 years at this rate)
- Your customer base is consistently growing and you have a way to communicate with and solicit repeat business
* Please note: I do realize that not all websites are in existence to earn additional revenues and some websites may be created solely for the purpose of reducing expenses (e.g. online technical support, online help, etc.). The criteria of this type of website is essentially the same, however, its goals are reached by reducing expenses as opposed to increasing revenues.
Once any of these goals are no longer being successfully accomplished, it’s time for a refresh; your website has either aged too much and is no longer current or competitive with other companies in your industry. Remember, just because your site is doing fantastic for you today, it can all change overnight when one of your competitors takes charge of their Internet presence and revamps it entirely!