Having talked to thousands of entrepreneurs over the last decade and a half, I’m still surprised by the large amount of companies that are still starting businesses without viable revenue models. In fact many entrepreneurs are starting companies without any revenue model plan whatsoever!
Granted, there are companies without revenue models that have sold for breathtaking bounties. Just this recent quarter, Draw Something sold to Zynga for $300 million and Instagram sold to Facebook for a whopping $1 billion.
We’ve all witnessed it – companies who maximize their profit at all expense – regardless of the potential consequences. No matter what anyone says, maximizing profits should not be any company’s highest priority. While it’s a vital lifeline within any company, often times it’s maximized at the expense of increased potential for long term success.
Because this article will touch on a number of real life instances, I will refrain from using these companies’ names to protect their identities.
After I publish this article, I fully expect a number of my trusted partners, colleagues and clients to call me, I know that I’ll hit a chord and well… the truth always hurts. So here are the most common scenarios where focusing on the maximization of profits tend to erode a company’s potential for long-term success.
This week I thought I’d put together a few tips for users who are trying to learn to effectively use Twitter in order to engage an audience and create new connections.
The most common reason that Twitter isn’t working for many companies is because they simply haven’t taken the time to learn how to use it effectively.
I’ve put together a brief list of the best tips that will help get you on your way to successfully leveraging the power of Twitter in your social media marketing efforts. What’re you waiting for? Let’s get started and start creating some real buzz around your brand!