Why can small businesses no longer just get by with a website? A website on its own won’t create customers, it needs to attract visitors! Furthermore, these visitors must be potential customers. If you own a comedy club in Ottawa, and the majority of your traffic is from the US, you can be certain that it’s not generating you additional customers. Even worse, if it’s not generating traffic at all then it serves no purpose whatsoever.
You’ve decided to take the leap, the daring yet completely sensible move to launch a website for your business. You know that an online presence is vital to the success of your business. After all, in practically all cases, online presences have become the primary method with which potential customers are introduced to businesses. In the last week you’ve even used the Internet to research day cares, televisions and organic food suppliers in the area and made purchases as a result of that research.
You’ve hired the right team and ensured that your online presence is better in every way to that of your competitors, because you cleverly realize how vital it is to stand out. Thinking about how you shop online, you realize each time you perform research, it feels like a speed dating session whereby you, like the majority of others, quickly browse 5-10 websites and within mere minutes have narrowed down your potential supplier to one or two options. A combination of first impressions and your own personal priorities have been the criteria in which you’ve narrowed your choice.
So you’ve got the most visually appealing website that’s the easiest to use in your industry and your products and services are among the highest quality. Your prices are even amongst the lowest… everything is going for you! You’ve even ensured that your website has been optimized for indexing by search engines (if you don’t know what this is, please read this article next: What Most Search Engine Optimization “Experts” Won’t Tell You). But… there are no customers! Why?