In the past several months, I’ve noticed a dramatic shift in the ranking of hundreds of companies on most search engines. Unfortunately, consequentially, I’ve also suffered temporary hearing impairment as a result of business owners’ alarm bells going off at decibel levels not previously witnessed to date. Why is that?
Quite simply, the Internet has become a critical medium for the generation of revenue for many companies. Many of these companies rely heavily on the revenues generated from their organic traffic, or unpaid search results. The result of losing even a few positions in rank, often times is the difference between a business that is thriving and a business that is bleeding. Unfortunately, it doesn’t take much to shift the tide, and the difference between a few placements could easily result in the loss of 70-90% of a companies’ targeted traffic. Think about how you use a search engine. Most individuals open the first 3-5 links that catch their eye and within a minute they’ve narrowed down their potential customer list to 2 or 3 options at most. If your website is not one of the links that catches their eye, then you don’t even have a chance to make a sale…. zero percent!!! That’s horrible odds!
While a website is vital to the long term success of any business, it’s not of much use if it’s not generating targeted traffic and converting valuable leads into customers.
Why can small businesses no longer just get by with a website? A website on its own won’t create customers, it needs to attract visitors! Furthermore, these visitors must be potential customers. If you own a comedy club in Ottawa, and the majority of your traffic is from the US, you can be certain that it’s not generating you additional customers. Even worse, if it’s not generating traffic at all then it serves no purpose whatsoever.
A few months ago, barely anyone even heard about Pinterest. Today, however, a very different picture has been painted. With a staggering growth of 261.6% in the last 3 months, Pinterest has been taking the social media nation by storm!
Having already reached 2.2 million daily active users and gaining the coveted rank of being the 59th most visited website in the world (16th most visited in the US), there are already rumors of Pinterest being considered as an acquisition target of social media industry leaders, Facebook and Twitter. Think the growth is about to wane? Actually, it’s the opposite… now that the site is getting to be known, it’s growth is about to explode at an exponential rate that hasn’t yet been witnessed to date!
You’ve decided to take the leap, the daring yet completely sensible move to launch a website for your business. You know that an online presence is vital to the success of your business. After all, in practically all cases, online presences have become the primary method with which potential customers are introduced to businesses. In the last week you’ve even used the Internet to research day cares, televisions and organic food suppliers in the area and made purchases as a result of that research.
You’ve hired the right team and ensured that your online presence is better in every way to that of your competitors, because you cleverly realize how vital it is to stand out. Thinking about how you shop online, you realize each time you perform research, it feels like a speed dating session whereby you, like the majority of others, quickly browse 5-10 websites and within mere minutes have narrowed down your potential supplier to one or two options. A combination of first impressions and your own personal priorities have been the criteria in which you’ve narrowed your choice.
So you’ve got the most visually appealing website that’s the easiest to use in your industry and your products and services are among the highest quality. Your prices are even amongst the lowest… everything is going for you! You’ve even ensured that your website has been optimized for indexing by search engines (if you don’t know what this is, please read this article next: What Most Search Engine Optimization “Experts” Won’t Tell You). But… there are no customers! Why?
Today is a symbol of summer’s end. It’s also the day of the year when the proximity of physical and supernatural world intertwine and magical things can happen. Sounds to me like an every day sales pitch of a search engine optimization “expert” actually.
I’ve talked to hundreds, if not thousands of clients about their websites, their visitors and the vital link between their websites’ traffic and increased profitability. During these discussions, I’ve been privy to many insider stories about past experiences with previously hired search engine optimization experts and I can only wish that I documented the feedback that I’ve received over the last dozen+ years, but I had no clue that these particular conversations would have been so surprising, so revealing and so frightening that I never thought to do so. Sure would have made for a spooky and spine-chilling Halloween story… but because it wouldn’t have been fiction, it would have bordered on the line of witnessing a real-life Horror and since I haven’t bought the “Halloween chills” binder on my liability insurance I’ll save that story for another day…
Instead today I aim to teach you a thing or two about search engine optimization, and about what search engine optimization experts especially don’t want you to know. I’ll empower you so that in turn you can help yourself to succeed. If you’ve got the time to learn and to execute, you will be able to take these steps to help increase your targeted traffic and of course your revenue as a result. You may not be able to do it as fast or as effectively as a search engine optimization expert that has years of experience, but at least it’ll start increasing your revenue so that you can start to realize the value of search engine optimization services and make the decision as to when you want to invest in an experts skillset and at the same time have a better understanding of what they will be delivering.
Why am I doing this? Why reveal what SEO experts won’t tell you? Because I can! Because I am 100% confident in my abilities and because I know that it takes years to gain the skills and experience that I have, and while you are perfectly capable of performing the steps that I’ll outline, you’ll invariably spend more time and lose significantly more money than you ever thought possible. I can hear you all now “But how can I be losing money if I’m not spending?” The answer is simple, you’re losing money because your competitors continue to grow and reap the rewards while you experiment and tweak your SEO efforts in an attempt to gain higher search engine ranking.
Having been in business for over a dozen years, I’ve witnessed a lot of different situations when it comes to website presences. With a little over 900 professional consultations under my belt, I’m over 90% of my way to having helped 1,000 companies to increase their profits, reduce their costs and grow their businesses beyond their wildest dreams! Sports stars would get an award for that, they get prominently featured in the Hall of Fame, all I’ll ask for is a hug from each one of my clients when I reach that goal, afterall, it’s knowing that I’m helping their businesses grow that makes it so rewarding.
Most times when I start a consultation, my client will ask me for the “quick fix”. Despite being taught over and over again, learning the lesson the difficult way that there are is such thing as quick fix, it’s amazing that people are still looking for that elusive gem, the one that’s going to change their business overnight… but it never happens!
Today I’d like to show you why fixing a website is never just as simple as a “quick fix”. In order to show you why this is the case, I’m going to walk you through a scenario. Now it’s important for you to visualize this so that you can truly understand what I’m talking about: