by Brent Mondoux, CEO, N-VisionIT Interactive.  Published by the Ottawa Chamber of Commerce.

Social media continues to evolve at breathtaking paces.  It’s becoming increasingly challenging for business professionals to decipher which endeavours reap rewards and which merely consume unnecessary time and energy.  With so many quick and easy social media options at our fingertips, many businesses are underestimating the importance of blogging.

What is a blog?  

A blog is a website that enables individuals and companies to share their unique perspectives on the topics of their choice with their readers.  Blogs can be used for infinite possibilities.  For example, a business owner can share news about his company, a mother can share news about her family, a celebrity can share news with fans and the list goes on.

Why are blogs so important?  

Blogs are capable of delivering an authoritative voice for companies, one that showcases its values.  They provide potential customers with the ability to learn about a company through the voices of its stakeholders.  Blogs also enable customers to keep up to date about what’s new and interesting.

How do I get started?

Before diving into blogging, take the time to brainstorm your goals and create a plan.  Research both your target audience and competitors.  This will enlighten you about what has worked well for others and help you determine the tone and message that you would like your blog to communicate.  Don’t forget to build a content plan.  There is nothing more frustrating than not knowing what to write about, so plan several weeks ahead.  Finally, hold yourself accountable and ensure that you blog consistently.  The more consistent that you are with your blogging, the easier it is to gain momentum and the higher chance of successfully reaching your goals.

There are more than 70 million active blogs on the Internet today.  Chances are your competitors are already blogging.  It’s time to get started today.  Your website is your resume, your blog and your social media presences are your preliminary interview.  Will you make the cut?

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Brent Mondoux
CEO, N-VisionIT Interactive
brent@betterwebsites.ca

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