Today I’m writing a blog about how to blog… oh the irony! Recently I’ve had the pleasure of coaching several of my clients and teaching them how to make small easy changes that dramatically improve the impact that their blogs have on their business. Take a few minutes and give this a read, start implementing these recommendations into your blog and enjoy the positive momentum that will result.
Blog regularly. If you’re not going to blog regularly you’ll never gain or keep any of the positive momentum that you’re generating.
Be genuine, don’t have hidden agendas; providing value should be your agenda – people do business with who they know / like / trust. Your blogs are an opportunity to earn this.
Social media continues to evolve at breathtaking paces. It’s becoming increasingly challenging for business professionals to decipher which endeavours reap rewards and which merely consume unnecessary time and energy. With so many quick and easy social media options at our fingertips, many businesses are underestimating the importance of blogging.
Welcome to the year 2002. Meet Company X. Company X is a manufacturer of one of the world’s most popular hardware devices. The market share of their products is a whopping 95%! They’re on top of the world and completely untouchable by any potential threat! Everyone who tries to stand up against them gets punished severely, ultimately suffering a humiliating and painful defeat.
Flash forward to 2007, essentially rinsing and repeating this story year after year. The story remains the same… until another company comes along, swoops down and over the next 2 years they even out the market. Suddenly it’s a 50/50 playing field, but the momentum seems irreversible and another threat enters the market.
It’s been 2012 for a little over a month and a half now and I already feel that I’ve accomplished so much more than in the entirety of 2011.
Every January instead of a making a New Year’s resolution, I opt to do something a little more useful with my time, a process which can make not just one positive change in my life, but potentially many. I recap all of my accomplishments from the previous year. This includes reviewing each week’s summary on my “to do list” and highlighting my most significant successes that were accomplished and then highlighting the most significant tasks that still were incomplete.
In doing so I noticed that I had put a lot of my priorities on hold because I was starting too many new projects and so I’ve made a commitment now to simply finish what I start. This forces me to prioritize the options in which I choose to invest my time in and has already made a significant positive impact on my productivity. How so?