Everywhere you turn, there’s another individual that’s touting the same old expression “Content is King”. If you’re in an industry that works with publishing in one way or another, you probably hear this almost as many times each day than the number of spam messages you receive! But what does it really mean?
I’ve witnessed hundreds of companies massaging this expression to fit whatever message they’re trying to convey. The term is used so frequently because it creates a sense of authenticity for whatever words follow. The fact of the matter however is that the words itself means very little without further explanation.
Welcome to the last of the 4-part series that focuses on the dimensions of a successful website. Congratulations, you’ve made it through all four parts and can pat yourself on the back because clearly you’re dedicated to ensuring the success of your website! Last in this series, but not least, I’ll be addressing functionality.
Welcome to the first a 4-part series that will focus on the aspects of a successful website. Today I’ll be addressing the topic of content.
Before I get into the topic I’d like to address what I consider to be a successful website. To me, a successful site is one that accomplishes all of the following goals consistently on an ongoing basis.
Revenue generated by the website (directly or indirectly) exceeds the expenses of operating the website.
Positive cashflow (revenue minus expense) is growing year over year at least 15% (please note: this doesn’t sound like a lot but due to the power of compounding, your profits will triple over 9 years at this rate)
Your customer base is consistently growing and you have a way to communicate with and solicit repeat business
* Please note: I do realize that not all websites are in existence to earn additional revenues and some websites may be created solely for the purpose of reducing expenses (e.g. online technical support, online help, etc.). The criteria of this type of website is essentially the same, however, its goals are reached by reducing expenses as opposed to increasing revenues.
Once any of these goals are no longer being successfully accomplished, it’s time for a refresh; your website has either aged too much and is no longer current or competitive with other companies in your industry. Remember, just because your site is doing fantastic for you today, it can all change overnight when one of your competitors takes charge of their Internet presence and revamps it entirely!