Everywhere you turn, there’s another individual that’s touting the same old expression “Content is King”.  If you’re in an industry that works with publishing in one way or another, you probably hear this almost as many times each day than the number of spam messages you receive!  But what does it really mean?

I’ve witnessed hundreds of companies massaging this expression to fit whatever message they’re trying to convey.  The term is used so frequently because it creates a sense of authenticity for whatever words follow.  The fact of the matter however is that the words itself means very little without further explanation.

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