Today is a symbol of summer’s end.  It’s also the day of the year when the proximity of physical and supernatural world intertwine and magical things can happen.  Sounds to me like an every day sales pitch of a search engine optimization “expert” actually.

I’ve talked to hundreds, if not thousands of clients about their websites, their visitors and the vital link between their websites’ traffic and increased profitability.  During these discussions, I’ve been privy to many insider stories about past experiences with previously hired search engine optimization experts and I can only wish that I documented the feedback that I’ve received over the last dozen+ years, but I had no clue that these particular conversations would have been so surprising, so revealing and so frightening that I never thought to do so.  Sure would have made for a spooky and spine-chilling Halloween story… but because it wouldn’t have been fiction, it would have bordered on the line of witnessing a real-life Horror and since I haven’t bought the “Halloween chills” binder on my liability insurance I’ll save that story for another day…

Instead today I aim to teach you a thing or two about search engine optimization, and about what search engine optimization experts especially don’t want you to know.  I’ll empower you so that in turn you can help yourself to succeed.  If you’ve got the time to learn and to execute, you will be able to take these steps to help increase your targeted traffic and of course your revenue as a result.  You may not be able to do it as fast or as effectively as a search engine optimization expert that has years of experience, but at least it’ll start increasing your revenue so that you can start to realize the value of search engine optimization services and make the decision as to when you want to invest in an experts skillset and at the same time have a better understanding of what they will be delivering.

Why am I doing this? Why reveal what SEO experts won’t tell you?  Because I can!  Because I am 100% confident in my abilities and because I know that it takes years to gain the skills and experience that I have, and while you are perfectly capable of performing the steps that I’ll outline, you’ll invariably spend more time and lose significantly more money  than you ever thought possible.  I can hear you all now “But how can I be losing money if I’m not spending?”  The answer is simple, you’re losing money because your competitors continue to grow and reap the rewards while you experiment and tweak your SEO efforts in an attempt to gain higher search engine ranking.

So then, let’s get down to the details…

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