Within the next 3 years, there will be a dramatic shift of perception as to what encompasses an Internet presence. While today more than 90% of websites aren’t optimized for viewing on the majority of mobile devices, almost 75% of residents in North America perform research and make decisions daily by viewing a website on their mobile device! That’s over 260 million individuals in North America making decisions each and every day! What’s that? Inflated numbers you say? Before you use the “ignore the truth so that I can procrastinate longer” card, just stop and think about it for a minute. How many family members, friends and colleagues do you see each and every day? Now, ask yourself this one very important and revealing question – where does their hand end and their phone begin? You can’t remember… can you? They’ve been holding their phone so long that there’s no longer a visual disparity between their phone and their hand anymore is there? In fact if they put their phone down for a few minutes, you’d likely feel awkward, almost as if they were walking around naked, wouldn’t you? Alternately, you can just check out the statistics reported by reputable companies, I’ve cited references below. All jokes aside… it’s about to get worse!
Over 70% of the world’s population now have a mobile phone, that’s over 5 billion mobile subscribers1, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books! Now that’s a pretty crazy statistic!