Category Social media marketing

Social media marketing

Jan 19 2012

Internet website acronyms and abbreviations

 Internet website acronyms and abbreviations After years of discussions with thousands of business owners, I’ve come to the realization that there’s no single location to find clear, concise and non-technical descriptions of keywords related to our industry.  For this reason, I’ve decided to create a list of acronyms and abbreviations used when describing projects related to Internet presences on all mediums – web, mobile and social media.

Because technology evolves so quickly I will be adding to this on an ongoing basis so that hopefully it can remain a helpful and useful resource for our leads, clients and any website visitors that may come across this.   If there are acronyms or abbreviations that you feel are too technical and require a more simplified description, or if you feel I’ve missed one that should be added to the list, please leave a comment.

Please feel free to bookmark this resource and refer to it on an as-needed basis.

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Dec 28 2011

I’ve got a website… now what?

You’ve decided to take the leap, the daring yet completely sensible move to launch a website for your business.  You know that an online presence is vital to the success of your business.  After all, in practically all cases, online presences have become the primary method with which potential customers are introduced to businesses.  In the last week you’ve even used the Internet to research day cares, televisions and organic food suppliers in the area and made purchases as a result of that research.

You’ve hired the right team and ensured that your online presence is better in every way to that of your competitors, because you cleverly realize how vital it is to stand out.  Thinking about how you shop online, you realize each time you perform research, it feels like a speed dating session whereby you, like the majority of others, quickly browse 5-10 websites and within mere minutes have narrowed down your potential supplier to one or two options.  A combination of first impressions and your own personal priorities have been the criteria in which you’ve narrowed your choice.

So you’ve got the most visually appealing website that’s the easiest to use in your industry and your products and services are among the highest quality.  Your prices are even amongst the lowest… everything is going for you!  You’ve even ensured that your website has been optimized for indexing by search engines (if you don’t know what this is, please read this article next: What Most Search Engine Optimization “Experts” Won’t Tell You).  But… there are no customers!  Why?

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Dec 22 2011

Social Media Tools that Measure Effectiveness and Keep You Accountable

Today I’ll write a brief article about social media tools that help to measure effectiveness and keep you accountable, ensuring that your social media efforts are making a positive impact on your organization.  I’ve decided to write about this because it surprises me that the majority of companies that have started to leverage social media can’t even answer the simple question, “Is it making me money?”.  My response every time is “Don’t you think it’s time you figure out how to validate and justify your investment?”  When done right, it can easily become the single most powerful marketing tool for a company.

Let’s briefly consider what should be measured during our social media efforts:

  • Are we using social media right?
  • Which of our social media announcements are gaining engagement? Where should we focus?
  • When is the best time to send out our social media announcements?
  • How much engagement do we have?
  • Are we gaining additional fans/followers/traffic?
  • Is the traffic resulting in additional leads?

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Dec 13 2011

Social Media Marketing – Is it Important?

Still today, everywhere I turn I hear many business owners and executives debating whether or not they should jump into social media.  In many cases, key decision makers fabricate a couple of excuses as to why it’s still not time yet and then move on to other matters.  Ironically, by procrastinating they don’t even realize that they’re sacrificing taking their business to the next level in not just one, but several areas of their business.
Take a quick look online, I’m willing to bet that approximately half of your competitors have already started to leverage social media, and once they gain their momentum and have a solid understanding of how to use it, it’s going to be more challenging for you to continue to operate your business with the same profitable and competitive margins that you’ve enjoyed to date.  The sacrifices are diverse and impact every area of their business.  Social media reduces advertising costs, increases advertising effectiveness, dramatically improves customer service levels, increases executive awareness with respect to their products and services and how their customers interact with them… and there’s more!