Today I’m writing a blog about how to blog… oh the irony! Recently I’ve had the pleasure of coaching several of my clients and teaching them how to make small easy changes that dramatically improve the impact that their blogs have on their business. Take a few minutes and give this a read, start implementing these recommendations into your blog and enjoy the positive momentum that will result.
Blog regularly. If you’re not going to blog regularly you’ll never gain or keep any of the positive momentum that you’re generating.
Be genuine, don’t have hidden agendas; providing value should be your agenda – people do business with who they know / like / trust. Your blogs are an opportunity to earn this.
Each and every day I’m blessed with the opportunity to talk to dozens of leaders in various industries that span the globe.
One of the most common confessions that business owners have shared with me is that they are unable to keep up with the breathtaking pace of technology while keeping abreast of their own respective industries as they evolve.
The second most common confession is the one that troubles me the most. Business owners have become so overwhelmed with technology that they are literally convincing themselves why they don’t need to adapt.
Some common statements heard in the last week alone include “My customers aren’t on mobile”, “Social media is a fad”, “News companies will cease to exist”.
Having talked to thousands of entrepreneurs over the last decade and a half, I’m still surprised by the large amount of companies that are still starting businesses without viable revenue models. In fact many entrepreneurs are starting companies without any revenue model plan whatsoever!
Granted, there are companies without revenue models that have sold for breathtaking bounties. Just this recent quarter, Draw Something sold to Zynga for $300 million and Instagram sold to Facebook for a whopping $1 billion.