Don’t Believe Your Own Lies or You’ll Kill Your Own Business

AssumptionsEach and every day I’m blessed with the opportunity to talk to dozens of leaders in various industries that span the globe.

One of the most common confessions that business owners have shared with me is that they are unable to keep up with the breathtaking pace of technology while keeping abreast of their own respective industries as they evolve.

The second most common confession is the one that troubles me the most.  Business owners have become so overwhelmed with technology that they are literally convincing themselves why they don’t need to adapt.

Some common statements heard in the last week alone include “My customers aren’t on mobile”, “Social media is a fad”, “News companies will cease to exist”.

Now let’s see… false, false, false!

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