One of the most common confessions that business owners have shared with me is that they are unable to keep up with the breathtaking pace of technology while keeping abreast of their own respective industries as they evolve.
The second most common confession is the one that troubles me the most. Business owners have become so overwhelmed with technology that they are literally convincing themselves why they don’t need to adapt.
Some common statements heard in the last week alone include “My customers aren’t on mobile”, “Social media is a fad”, “News companies will cease to exist”.
Now let’s see… false, false, false!
Do you really believe those things you’ve just said? Truly? If so, you’ve got a bigger issue on your hands and need a little bit more than a reality check.
Mobile devices are already outselling computers and by 2018 there will be three times more mobile devices connected to the net than there are computers. While social media will undoubtedly evolve and Facebook will unlikely reign as the supreme leader forever, social media has fulfilled a psychological need in individuals’ minds and will continue to flourish well into the future. News and media companies have had significant challenges; however, people crave news and like to stay in the loop. One way or another media companies will continue to adapt and find their footing in this quickly evolving technological jungle.
The next time you’re tempted to ignore the facts and draw your own conclusions, stop what you’re doing and take a break before you make a snap judgement that could potentially cost you months of catch up, years of lost momentum and decades of time in the race to become an industry leader. We are all overwhelmed from time to time and inevitably make excuses (or possibly even *ahem* lie to ourselves), but we aren’t fooling anyone. These white lies come bundled with extremely expensive tangible losses in terms impacting our bottom lines and our positions in our respective industries.
I don’t know about you, but as a business owner, I work way too hard to allow something as silly as a snap judgement to cost me our success. One of my mentors once told me that every time you make the wrong snap judgement it costs you 10% of your momentum, if you make too many simultaneous wrong decisions you’ve lost your capability to compete in your industry. It took me 10 years to fully understand the importance of this statement, but now that I do, I must pay it forward.
Stop putting on blinders. Stop making snap judgements based upon your own conclusions simply because it’s easier in the short term. There are enough obstacles in building a successful business, don’t let yourself become one of them simply because you don’t understand, you’re too busy or insert excuse book here. Believe me, if your assumption comes at the cost of your own success, no matter what excuse you came up with initially, it’ll be painfully obvious that it was invalid.
CEO, N-VisionIT Interactive