The Secrets To Online Success Aren’t Such A Secret

The other day I was having a talk with a colleague that I had lost contact with over the past few years.  It was a wonderful time to catch up, right before Christmas and to remember all of the fun and exciting projects we’ve done together over the past several years.  He confided in me that in 2012 he would be leaving Sony to start his own online presence, an entrepreneurial dream that he’s held closely to his heart for several years and he asked me what recommendations I could provide him to help him ensure success, after all he was nervous, all the risk was standing on his shoulders.  At the same time it was delightful to literally feel the passion in his voice and the anticipation of the rewards he could earn as a result of his hard work.  Well after that discussion, I decided that it would be valuable to share with everyone my thoughts on what are the most important aspects of ensuring online success.  I hope that you enjoy this read and it opens your eyes to something you hadn’t previously considered.  If it helps you or your business to improve even marginally then I’ve accomplished my goals, after all successful businesses are built by one small accomplishment after another.  Please note that my advice is assuming that you’ve already done your homework – business plan, competitive analysis, SWOT analysis, etc. and determined that your products and services are competitively viable in the industry.  Now, assuming this, let’s get started…

Continue reading

The Significance of Mobile Websites in the Not-So-Distant Future

Within the next 3 years, there will be a dramatic shift of perception as to what encompasses an Internet presence.  While today more than 90% of websites aren’t optimized for viewing on the majority of mobile devices, almost 75% of residents in North America perform research and make decisions daily by viewing a website on their mobile device!  That’s over 260 million individuals in North America making decisions each and every day!  What’s that? Inflated numbers you say? Before you use the “ignore the truth so that I can procrastinate longer” card, just stop and think about it for a minute.  How many family members, friends and colleagues do you see each and every day?  Now, ask yourself this one very important and revealing question – where does their hand end and their phone begin?  You can’t remember… can you?  They’ve been holding their phone so long that there’s no longer a visual disparity between their phone and their hand anymore is there?  In fact if they put their phone down for a few minutes, you’d likely feel awkward, almost as if they were walking around naked, wouldn’t you?  Alternately, you can just check out the statistics reported by reputable companies, I’ve cited references below.  All jokes aside… it’s about to get worse!

Over 70% of the world’s population now have a mobile phone, that’s over 5 billion mobile subscribers1, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books! Now that’s a pretty crazy statistic!

Continue reading