Do you aim to build long-term mutually beneficial relationships with all of your clients? Of course you do! How do you make that expectation clear and pave the path towards achieving this goal.
|I’d like to talk about a topic that most people avoid. It’s a taboo topic because most business owners are typically positive, upbeat individuals who tend to avoid the negative. Heaven forbid that any pessimism ever shadow the company! But… is it pessimism to admit one’s weaknesses? Absolutely not! So long as once the weaknesses are identified, the beholder of said information approaches these weaknesses with positivity and puts into place a plan to eliminate them.|
So then, when talking about websites, how do we find our weaknesses and more importantly what do we do to fix them?
Over the past several months my company has been inundated with a higher than average amount of request for proposals. While we’re used to being solicited for several proposals every day, the last few months we’ve witnessed more than triple!
Every week we take the time to determine which ones we will bid on by using our typical approach. At the beginning of each day we sit down and prioritize, consider the types of projects along with the quality and detail within each. Finally, we assess the feasibility of any budgets identified.
I’ve noticed a trend that is evidently growing. A whole lot of request for proposals start out with wording that reveals an issue with the contract awarding processes of many companies. While the wording slightly varies, it typically starts with “We previously hired a development team that could not deliver….”
I can’t even count how many times I’ve been asked the simple question “Why does my small business need a website?” Ironically, it’s a simple question to answer and it’s one of those types of questions that is most effectively answered with another question: “How do you choose which companies you do business with?”
After an individual answers this question, I encourage them to perform an exercise. This exercise can be performed any time, any place but best done where they typically make decisions of this type. I ask them to setup a camcorder and record the entire exercise so that we can review it together.
In the past several months, I’ve noticed a dramatic shift in the ranking of hundreds of companies on most search engines. Unfortunately, consequentially, I’ve also suffered temporary hearing impairment as a result of business owners’ alarm bells going off at decibel levels not previously witnessed to date. Why is that?
Quite simply, the Internet has become a critical medium for the generation of revenue for many companies. Many of these companies rely heavily on the revenues generated from their organic traffic, or unpaid search results. The result of losing even a few positions in rank, often times is the difference between a business that is thriving and a business that is bleeding. Unfortunately, it doesn’t take much to shift the tide, and the difference between a few placements could easily result in the loss of 70-90% of a companies’ targeted traffic. Think about how you use a search engine. Most individuals open the first 3-5 links that catch their eye and within a minute they’ve narrowed down their potential customer list to 2 or 3 options at most. If your website is not one of the links that catches their eye, then you don’t even have a chance to make a sale…. zero percent!!! That’s horrible odds!
Social media has become one of the most effective venues to market products and services. Due to the ability for companies to create more effective marketing campaigns by targeting their precise audiences, companies can dramatically increase revenues while maintaining, and often times, reducing costs.
Facebook has grown to be the largest social networking site in the world. As of May 2013, data showed that there are a breathtaking 1.11 billion monthly active users and an unbelievable 665 million active users on any given day. Combine the number of active users with the ability to target users based upon their demographics and you’ve got an opportunity that no company can afford to pass up or they’ll be foregoing opportunities for increased revenue on the table for their competitors to take advantage of.
The best thing about Facebook ads is that, despite how powerful and effective it is as a marketing channel, it is incredibly simple to setup and delivers targeted marketing at a fraction of the cost of its’ competitors.
3D Printing Beginnings
Unlike traditional printers that print on paper, 3D printers work by layering atoms on top of each other in order to print 3D objects. Historically, 3D objects were created via expensive manufacturing equipment that required months, or even years, of advance planning, prototyping and creating a mould which could be used to manufacture duplicates of a single planned 3-dimensional object.
3D Printing Today
Today, 3D printing methods have already begun to revolutionize almost every industry. 3D printers are capable of using a multitude of materials to print various 3D objects: nano-composites, plastics, powdered metals, and even bio-materials!
Although previously impossible, being able to print entirely new designs on-demand has become a reality. This has helped companies exponentially improve their production times. The speed of printing parts and objects is incredible and it just this aspect alone, it has already changed the world!
Each and every mentorship is a learning opportunity, not only for the startup but also for myself. I get to learn about new and exciting industries and enhance my knowledge in various established industries on a daily basis.
Each mentorship relationship is unique; every startup possesses a different combination of strengths and weaknesses. Successful mentorship requires an investment of time and energy in order to learn about the business, understand the opportunities, assess the competition and determine the best way to provide value to the mentee. A level of trust is absolutely critical because a successful mentorship requires entrepreneurs to divulge a lot of behind the scene details.
by Brent Mondoux, CEO, N-VisionIT Interactive. Published by the Ottawa Chamber of Commerce.
Which pages on your website get the most traffic? How about the least? Which page has the highest drop off rates? How much of your traffic is coming from mobile devices? If you don’t know the answers to any of these questions, you’re not alone…
The reality is that more than 99% of businesses that have an Internet presence haven’t the slightest clue what’s working and what isn’t in terms of attracting and converting leads into customers, nor do they even know if it’s being viewed by a device that can navigate it properly! How to say this nicely… sorry I can’t find a way… this is simply ludicrous!
Why can small businesses no longer just get by with a website? A website on its own won’t create customers, it needs to attract visitors! Furthermore, these visitors must be potential customers. If you own a comedy club in Ottawa, and the majority of your traffic is from the US, you can be certain that it’s not generating you additional customers. Even worse, if it’s not generating traffic at all then it serves no purpose whatsoever.